Director, National Sales

Position Description


The Director, National Sales is responsible for developing and overseeing a national sales model to support residential origination targets and increase penetration and market share in the broker channel across Canada. This individual will be responsible for defining long-term organizational strategic goals and building key partnerships/relationships to support our lending and credit appetite.


  • Lead the company’s long-term strategic broker sales model in support of a national residential lending program.
  • Build, coach and lead a national team of business development managers and account managers in defined markets responsible for achieving defined sales target.
  • Develop a sales model to support residential origination targets and increase penetration and market share in the broker channel across Canada.
  • Identify product or market specific opportunities and/or challenges in the broker channel and work with senior management to implement new strategies/products.
  • Develop preferred partner programs that bolster the overall broker channel strategy in our respective markets.
  • Evaluate under-performing relationships and implement a plan of action to correct partnership and improve efficiencies.
  • Collaborate with the Director, Residential Lending and Regional Offices to ensure Sales and Operations are always aligned on objectives
  • Ensure that our broker’s expectations and experiences are being captured and communicated throughout the organization.
  • Ensure a high degree of various sales activities, including collaborating with the marketing team to develop a National Events Calendar, and developing additional business development opportunities through strategic partnerships.
  • Measure, analyze, and report key pipeline, opportunity, forecast and sales productivity metrics and distill insights to improve sales strategies and tactics.
  • Prepare a variety of sales reports, including sales activities, opportunities, trending and metrics towards goals/ targets.
  • Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
  • Together with the Marketing and Brand Management team, participate in the update of existing and creation of new broker communications including collateral materials, email content and innovative promotions.
  • Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
  • Maintain up-to-date knowledge of the competition, industry trends and market conditions, to assist in executing growth/business plan.

Qualifications Required

  • Minimum 5 years' Sales experience, preferably in the broker mortgage channel.
  • Minimum 10 years’ experience developing, leading and coaching a team of successful professionals and managers.
  • Demonstrated ability to develop sales strategies and deliver superior results.
  • Extensive knowledge of, and experience with, residential lending policies, procedures, and regulations.
  • Extensive working knowledge of the residential credit adjudication controls.
  • Must possess strong analytical skills and the ability to communicate in a professional and knowledgeable manner.
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution and people management skills.
  • High level of integrity, confidentiality and accountability.

How to Apply

We invite you to apply easily through your LinkedIn account by clicking the link below:

To apply via email, please send you resume and cover letter here.


Community Trust Company welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.